ELLE recently attended the launch of the new SELFI flagship store which simultaneously debuted a stunning collaborative capsule collection, part installation named La Loba. A venture with Rharha Nembhard.
La Loba- The budding creative powerhouse birthed by creative curators Celeste Arendes (@____selfi ) and @rharha_nembhard possesses equal parts confidence, charisma, and an undeniable old school African flair. A fashion collaboration and installation between two women who share a common language focused on the impact and penetration of the retail industry. La Loba aims to show this ideal through every garment produced. LA LOBA drops today! ?: @alixrosephoto
Aside from the store being impeccably decorated with a very modern air, the collection, which is what brought the coolest of cool together, was exceptionally beautiful. Owner of SELFI, Celeste Arendse has the incredible ability to maximise on minimalism and Rha Rha Nhembard, a trend-setter in her own right lent her creative skills and fine eye to the masterful collection that is La Loba. Expect to find well-crafted wrap dresses, two-piece pants suits and jumpsuits in earthy tones and soft pastels.
You may have seen the exquisite lookbook which was styled by Gabrielle Kannemeyer and shot by Gemma-Mary Shepherd and Alix Rose Cowie, but if you hadn't it will probably make you want to get your hands on their garments today. (It will have a limited run)
As mentioned, the coolest of the cool were brought together with some good tunes and bubbly and naturally, we had to bring our third eye along to capture the vibe while we did our quick pop-in.
Photos: Lufuno Ramadwa
If you want to see more, follow La Loba on Instagram.