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RITA ORA X ADIDAS ORIGINALS: COLOUR BLOCK

Good news on the fashion scene, former ELLE cover star Rita Ora has teamed up with adidas Originals in an edgy three-season collaboration. Colour Block, the third limited edition collection is currently on sale exclusively through selected adidas Originals stores.

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The adidas Originals by Rita Ora Colour Block Pack takes sunset, pastel shades and pushes them to the extreme, ramping up the tone with hot pinks, blues and yellows all colour blocked next to bold black. The collection includes this season’s favourite bomber jacket, high-top sneakers with ombre soles and Rita’s signature beanie. Our favourite item? The old-school adidas motif sweater with colour blocked paneling around the midriff. Love!

“The new adidas Originals by Rita Ora collaboration is rebellious and rule-breaking providing a fresh take on classics infused from one icon to another. I love the sports-luxe feel with a good dose of attitude and fearless street style” says ELLE senior fashion editor Tarryn Oppel.

Watch the #unstoppable campaign video here.

Unlock the adidas vault to find out more about the brand’s heritage.

Follow adidas Originals on Instagram adidasZA and on Twitter @adidasZA #unstoppable

Tell us what #unstoppable means to you by leaving a comment below or on Twitter @ELLEMagazineSA @adidasZA #unstoppable

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