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Models’ livelihoods depend on their appearance and size, and a career can end with the turn of a trend. And while ‘size zeros’ rule the runway, a modelling agency in New York City is challenging the status quo.

Gary Dakin and Jaclyn Sarka have started Jag, a modelling agency that will represent women of all sizes. Most modelling agencies place models in one of two categories, either straight-sized (about South African size 6) or plus-sized (about South African size 14 to 20). Jag will be different.

Dakin explains their motivation for starting the agency: ‘I’m tired of seeing magazines with stick-thin girls juxtaposed with the token curvy model. I want to see a range of bodies represented, and it seems like Jag is a good step forward. What’s particularly exciting about this new venture is the commitment to bringing women of all sizes into mass media. The goal is putting women of all sizes on the covers of magazines, in advertising, and not stopping.’


In June, Ford Models shut down its plus-size division, and former employees Dakin and Sarka grabbed the opportunity to create their own agency. So far, it represents 30 women, including Jennie Runk (pictured above). Runk made headlines earlier this year when she became the first plus-size woman to appear in H&M’s swimwear campaign.

We applaud this initiative and anticipate a return of the voluptuous model. Women of all shapes and sizes are beautiful and should be recognised as such. We can only hope that it becomes the norm rather than the exception.

Do you agree?

If you fancy giving it a go, here are some South African agencies that include plus-size models on their books:

Apex Model ManagementSteele Model StudioY ModelsModels International

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