With a "subtle" photo
Kim Kardashian West is releasing a new fragrance and really, uh, went there with the marketing. It's called KKW Body, and promo started promptly with some subtle, artsy nude boob and vag pics of Kim; she tagged herself. Privates blurred out, of course; Instagram law is still a thing.
For those doubting this is truly Kim's literal body of work, Kim then announced on her Insta that she did a mold of her body for the bottle. So yes, you can buy a replica starting on April 30 if you're so inclined!
Kim kindly filled Business of Fashion in about the fragrance before the marketing images came out. “The next fragrance I have coming out in May, KKW Body, is so amazing. It is a sculpture, basically, of my body,” she told the outlet. “It’s really cool. The scent is so good, I’m so proud of it. It smells to me like what I would think golden smells like, even though that’s a color and something that’s just luminous.”
She's generally just focusing on her KKW beauty and fragrance business. “I just want to grow my business," she said. "I am really cutting down on everything else that I’m working on except for beauty and fragrance. If there’s a project that I’m going to work on or endorse something or be a part of it, I’m really going to [have to] like it because of my time management. I see my beauty business building up into a large company that hopefully I can sell one day and just run it, and always be in charge.”
Last time Kim released a perfume, she sent one of them in a chocolate Kimoji heart to all her "haters", including Taylor Swift, Piers Morgan, and Blac Chyna. She posted her mailing list on her social media for outlets to widely pick up (they did). And you thought that was the most buzz Kim could generate for a fragrance release...
This article originally appeared on elle.com