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#HairMeetsFashion with Tresemme - Expressing fashion from head-to-toe

Having recently made its 20th consecutive season return to the NYFW runway as an official haircare sponsor, it is safe to say that TRESemmé is at the forefront of the hair fashion industry.  For over 70 years TRESemmé has helped women achieve beautiful hairstyles, allowing them to feel confident and walk two inches taller, with a spring in their step.

“Hair and fashion go hand-in-hand, it’s a perfect marriage. Just like fashion a hairstyle is a way of making a statement without saying anything, a form of expression. Our hairstyles personify our invisible crowns which are important to us as queens striving to constantly put our best foot forward.” – Melody Molale

Melody Molale during the South African Fashion Week opening party at the VIP club in Sandton on April 04, 2016 in Johannesburg. The annual fashion show has become one of the country's highly-anticipated events on the entertainment calendar with local designers and celebrities joining forces to pull out all the stops on the red carpet. (Photo by Gallo Images /The Times / Mariska Van Den Brink)

By being one of the key role partners at NYFW, TRESemmé was able to complement the full runway look by working with some of the most sought-after hairstylists and fashion designers.

“Hair is not just about beauty anymore when it comes to fashion. The fashion industry has finally caught up to the culture of expression that is so deeply linked to identity. Hair is in a completely new space that speaks to women more widely and with greater range.” – Kenny Jules Morifi-Winslow

The TRESemmé brand is not limited to creating runway-ready looks but aims to bring a professional, salon-style finish to the homes of day-to-day consumers. With this in mind, the brand has identified some of South Africa’s most prominent beauty and fashion partners who are able to articulate what the brand stands for in a way, which is authentic and easily resonates with the consumer. TRESemmé’s beauty and fashion partners include the likes of; Fezokuhle Zulu, Kenny Jules Morifi-Winslow and Melody Molale.

 

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