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Hair Trend: Runway. Road. Reality

All you need to know about the wet hair trend and how to recreate the in 10 minutes.

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Although the wet hair effect trend might not be new to the runway, the SS18 fashion shows revealed a slightly different version of the trend. The old featured a straight, slick back look while shows like Emporio Armani and Grinko gave us a messier and undone finish for a more unrestricted and easy look.

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Emporio Armani
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Jason Wu
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Grinko Milano
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Fyodor Galon
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Concept Korea
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This trend did not end on the runway, it has made a strong appearance not only on the streetstyle but it pretty popular on the red carpet. Stars like Ciara embraced the sleek and feminine wet look at the 2017 American Music Awards while Nicki Minaj served us a messy, wet and finish at the Oscar De La Renta Spring 2019 RTW fashion show during New York Fashion Week.

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Unlike other trendy hairstyles, this is easy to master at home and accommodates all hair textures. Mimic is this look by: Step 1. Wet the hair; the simplest way is by doing this in the shower. Step 2. Ring the ends of the hair with a towel to get rid of excess water - do this until the hair is damp. Step 3. Take a small amount of Moisturising Conditioner, R129 and apply on ends of the hair to moisturize prevent the hair from drying out. Step 4. Use styling gel/mousse/molding cream to lock in hair in desired style while it's wet, either brushed back or hanging loose.

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Two Oceans Island Coconut Oil Conditioner
ELLE RECOMMENDS: Two Oceans Island Coconut Oil Moisturising Conditioner


Moisturises and adds radiant shine and softness to the hair.

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Moroccanoil Hydrating Styling Cream
ELLE RECOMMENDS: Moroccan Oil Styling Cream


Hydrates and tames frizzy hair. This leave-in, moisture-rich styling cream creates a soft, natural feel.

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ELLE RECOMMENDS: Aunt Jackie’s Curls and Colis Flaxseed Elongating Hair Gel


Sulfate-free, light texture and gives beautiful stretch to shriveling curls, without flaking or caking.

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