Today the long awaited Gucci and Dapper Dan collection dropped and we're doing everything but keeping cool.
To mark this new initiative, photographer Ari Marcopoulos, who has previously collaborated on projects with the House, shot a series of portraits for this special collection. Taking inspiration from archive imagery from the 80s showing Dapper Dan’s custom pieces, the gallery of pictures shot in and around the streets of Harlem New York have a similar street aesthetic to the original photographs. Featuring young personalities from the neighborhood together with models wear- ing the ready-to-wear and accessories of the Gucci-Dapper Dan collection, the lookbook pays homage to the celebrated designer’s heritage.
Dapper Dan, born Daniel Day, built up a cult following from his original Harlem shop on 125th Street in the Eighties and early Nineties. He is known for making one-off outfits for a host of hip- hop stars, street legends and athletes including artists Bobby Brown, LL Cool J, Eric B. & Rakim. His eclectic style showed his curiosity and cultural adventurousness, and this resonated with Alessandro Michele, Gucci’s Creative Director, who himself takes inspiration from a myriad of sources.
The Gucci-Dapper Dan collection takes its cue from the Dapper Dan archive and re-imagines the types of garments he is known for – essentially a variety of luxurious tracksuit and jacket styles – in Gucci’s exceptional materials. This is a Guccified version of the original Dapper Dan aesthetic.
The new collection is an extraordinary example of fashion sampling, and explores the synergy between the magpie design philosophies of both Dan and Michele.
Available on gucci.com
Images courtesy GUCCI by Ari Marcopoulos