The month-long pop-up has been erected in honour of the Type III Trucker jacket's 50th birthday.
In case you missed the memo, 2017 denim is all about custom details - embellish, paint, deconstruct and re-colour at will, but make it your own. If you're not too keen on a DIY job, head down to 70 Juta Street in Braam for an expert's take as Levi's invites three South African artists to set up in their Tailor Shop.
The pop-up is in honour of the 50th anniversary of the Type III Trucker jacket, a child of the rebellious Summer of Love movement that has represented youth, authentic style and self-expression since 1967. The Tailor Shop opened its doors last weekend, and free customisations will be offered to all customers who bring in a Levi's® jacket (or buy one in-store at R599). Choose from paint flick, dip & dye, patches, cuts, distressing, spray on stencils, fabric pens and accessories, or take note of these names and dates for a unique touch by one of the local artists being invited to the shop:
23 September – Seth Pimentel, offering illustration
30 September – Sakhile Cebekhulu offering screen printing
07 October – Rina & Dimo of Rich Factory sewing African prints