Virgil Abloh showed his debut collection as artistic director of luxury designer label Louis Vuitton menswear and it was incredible.
In the days running up to the show, both Louis Vuitton and Abloh teased us with a few items from the collection including the newly designed monogram-less Louis Vuitton trunk, sneakers and very streetwear-esque shirt and jacket combinations. The highly anticipated show did not disappoint and not only because of the clothes, but the thought behind the showcase – diversity.
essential to my show concept is a global view on diversity linked to the travel dna of the brand. the studio creates these show notes. we created this world diagram on the seats that shows models birthplace, and the birthplace of their parents. issue #1 also located on each seat. my dictionary of terms included as well.
#LVMenSS19 by @VirgilAbloh
A spectrum of color ignites the gardens of the Parisien Palais Royal for the Men’s Spring-Summer 2019 Fashion Show by @LouisVuitton’s new men’s artistic director Virgil Abloh.
Watch the show on Twitter Live and at https://t.co/4ZHfvG4rnF pic.twitter.com/I6I01xctvE
— Louis Vuitton (@LouisVuitton) June 21, 2018
Models walked down a runway which featured the rainbow spectrum, speaking to pride month and the LGTBQI community. The runway show was diverse, beautiful and star-studded with artist Lucien Smith and musicians Kid Cudi, Dev Hynes, Octavian and Steve Lacy taking turns to walk down the runway.
Abloh’s collection has an undeniable “cool” factor, owed to his signature eye for luxe streetwear which he definitely leaned more towards than we would have expected for Louis Vuitton.
ASAP Nast, Playboi carti, Kid Cudi, Steve Lacy are just some of the big faces that were modeling for Virgil’s first Louis Vuitton collection.
I haven’t even had a chance to look at the clothing yet because I’m too distracted at who’s modeling the walkway. pic.twitter.com/BVLaeJC9FQ
— Streetwear Night Live (@StreetNightLive) June 21, 2018
— EnigmaticPurveyor™️ (@HaydenElite87) June 21, 2018
Colour was a big motif along with the idea of the power of a blank canvas. It started with whites, beiges and pale greens building up to an explosive mix of colours and prints. Abloh experimented with materials that are not very common for a luxury menswear brand, as well as combinations of prints broken up by solid all-white, all-red and pastel coloured suits. Simply put, it was an effortlessly beautiful collection, with a fluidity that speaks to the genderless fashion landscape of the future.
Accessories were a central part of the collection- duffle bags, holographic colours and see-through plastic.
Louis Vuitton Spring 2019 Menswear pic.twitter.com/sH7gjW8wcr
— 🍸 (@diorangxl) June 21, 2018
This suit in deep red was a standout.
Louis Vuitton Spring 2019 Menswear pic.twitter.com/INxgp6DktI
— 🍸 (@diorangxl) June 21, 2018
— THE FASHION LAW (@TheFashionLaw) June 21, 2018
Aside from the famous faces that made their debuts on the runway and the front row, Rihanna, Bella Hadid and Rita Ora, Kim and Kanye West were also in attendance- Kanye who shares a close bond with Abloh, embraced the emotional designer at the end of his history-making show.
Virgil is teary eyes as he embraces Ye at his debut collection for #Louisvuitton.
— Shelby Ivey Christie (@bronze_bombSHEL) June 21, 2018
Rihanna and A$AP Rocky were naturally first choice to wear items from the new collection.
— HYPEBAE (@hype_bae) June 21, 2018
This show was an important moment in fashion history, not only for Virgil but for many young designers of colour who like him have big dreams and seek to make it in an industry that has been predominantly Eurocentric. Abloh was very deliberate in his execution, from sticking to his streetwear aesthetic and having a runway show which consisted of a majority of people of colour.
Louis Vuitton menswear is taking on another layer and that layer is of diversity and relatability.