TOMMY HILFIGER IN CAPE TOWN

18 Apr 2013
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Last night the ELLE team attended the launch of the brand-new Tommy Hilfiger store at the V&A Waterfront in Cape Town.

ELLE Tommy Hilfiger launch Cape Town Waterfront V & A

ELLE editor Jackie Burger and one of our ELLE SA It-Girls, radio dj Tracey Lange, at the launch. Tracey wore ‘Look 4: Hanne’ from the Tommy Hilfiger Spring 2013 Runway Collection, after our readers voted for the combination of sand/off-white single-breasted schoolboy blazer, sand silk blouse with mustard Breton stripe and sand long short.

True to the brand, the Spring 2013 collection (in store right now) is inspired by the spirit of a nautical journey. From sea to sand, deck to harbour, sailing life informs the easy, fluid attitude of the collection. The look is reminiscent of a just-stepped-off-the-yacht lifestyle and works well with the barefoot luxury aesthetic Capetonians love.

From rope-print silks to bird and anchor motifs, Kenyan-inspired patterns and the brand’s signature red, white, and blue, the collection mixes nautical classics with a safari-chic African identity.

Menswear favourites are reinterpreted in slouchy printed silk suits, oversized blouses and cable-knit varsity sweaters. Dresses are key: canvas shirtdresses are accented with lattice lacing and grommet details for a sporty touch. Colour-blocked handbags in exaggerated proportions are prominent. Shoes include the iconic Tommy deck shoe as well as wedge-heeled espadrilles and stripe detail in the heel of courts.

Here are a few of our favourite items, snapped on instagram at last night’s store launch:

ELLE Tommy Hilfiger launch Cape Town Waterfront V & AELLE Tommy Hilfiger launch Cape Town Waterfront V & A

ELLE Tommy Hilfiger launch Cape Town Waterfront V & AELLE Tommy Hilfiger launch Cape Town Waterfront V & A

ELLE Tommy Hilfiger launch Cape Town Waterfront V & AELLE Tommy Hilfiger launch Cape Town Waterfront V & A

ELLE Tommy Hilfiger launch Cape Town Waterfront V & AELLE Tommy Hilfiger launch Cape Town Waterfront V & A

ELLE Tommy Hilfiger launch Cape Town Waterfront V & AELLE Tommy Hilfiger launch Cape Town Waterfront V & A

You can find the Tommy Hilfiger Cape Town store at Shop 6214, 2nd floor, Victoria Wharf, Victoria & Alfred Waterfront.

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