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Have you heard? Swedish fashion brand Tiger of Sweden is to open a new concept store in Cape Town!

Opening on 23 October on the upper level of the V&A Waterfront, the store will adopt an architectural clean-cut interior design inspired by urban lifestyles and minimalism. Custom-made furniture of aluminium and steel combine with velvet-paneled walls, high fashion and Scandinavian tailoring with an urban feel.

Established over 100 years ago on the west coast of Sweden the brand is now in 18 countries worldwide. Cape Town’s V&A Waterfront will be its third opening in South Africa, after Melrose Arch and Sandton City.

The store will stock Tiger of Sweden Jean’s A/W 2013 collection, called Twisted Archetypes. The collection is full of references to archetypical and generic garments but loaded with a new look and feel – think a sports stripe in an exclusive mohair sweater or a heavily coated jeans jacket. Finishes and details that change the shape, appearance and feel of a garment and collection. The collection is forward-thinking and doesn’t rely on a vintage approach yet keeps the night-time, rock n roll aesthetic that Tiger of Sweden Jeans are known for.

ELLE and Tiger of Sweden are giving 10 lucky readers each a pair of Tiger of Sweden Jeans to the value of R2 000 plus a double ticket to the Cape Town store launch!

To stand a chance to win yourself tell us which look out of the four featured above is your favourite and why.

Enter by leaving a comment below.

Competition closes on Monday 21 October 2013. Note that no accommodation, flights or transfer will be provided. Entrants must be present in or able to travel to Cape Town for the store launch on Thursday 24 October 2013 at 6:30pm, V&A Waterfront, Upper Level.


Twitter: TigerOfSwedenSA

Facebook: Tiger of Sweden South Africa

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