Like

The Aaliyah Effect: M.A.C Reveals Aaliyah Haughton Beauty Collaboration

We just got our hands on one of the most beautiful collections– Aaliyah’s fans spoke and M.A.C listened!

 

International beauty brands seldom revel in posthumous beauty collaborations hence we had to get the facts. In an exclusive interview with Aaliyah’s brother Rashad,  ELLE got insider info about the highly-anticipated limited edition MAC collection – casual!

There is no denying that one of the biggest stars circa the 1990s was the ultra-cool songstress Aaliyah.  The eponymous queen of RnB was not only famous because of her mellifluous voice, she was also a pop culture brand in her own right; influencing the fashion and beauty industries in a big way.  Who could forget that iconic photoshoot which featured Aaliyah in Tommy Hilfiger regalia? Even in 2018, young millennials and Gen-Z try to mimic what she pulled off oh-so effortlessly.

Harlem raised Aaliyah “Baby Girl” Haughton was not just the pretty girl next door, but a force which many of today’s musicians attribute the rise of Hip-Hop and RnB to so it makes sense that her legacy is remembered in this way.

ELLE: How did the idea of the collection come about?

Rashad: My sisters fans, who we, as a family call ‘the special ones’ have been beyond exceptional in keeping her legacy alive -they really stepped up and wanted this line. MAC heard it, and this incredible project came to life. If you look at her career, her influence has been there the entire time. 

E: What can fans expect from the collection?

R: What’s so exciting are the names and colours that we chose, that are connected to her – like lipsticks called ‘try again’, ‘more than a woman’, a lipgloss called ‘Brooklyn Born’ and some of her signature nudes and reds – a lot of what her songs and her life represents are going to be represented in the names and the colours in the collection.

E: How is this collaboration true to her beauty signature and legacy?

R: Research shows that MAC was started to really represent ALL people, all shades and bring people together, and if you look at Aaliyah’s career, her music, her film career, she was just reaching out to all corners of the earth through her art. I think that, that’s what makes her such a unique icon in entertainment, her ability to effortlessly cross boundaries, and that’s what MAC does with their products – they’re crossing boundaries and that’s what it’s all about.

E: Aaliyah’s go-to beauty product she never left home without?

R: She always had her bold red lipstick and obviously her gloss – all the time, refresh the gloss, refresh the lipstick, so those two things were always in her purse – as a matter of fact – our mother kept everything of hers and we sent the team her original bold red and gloss and some really exciting things are in the line that represent that too.

 

ELLE’s #AaliyahforMAC faves from the collection

 

At your best you are Lipglass…Warm Berry, R230

Brooklyn Born Lipglass, A Sheer Nude with Pearl, R230

Baby Girl Bronzing Powder, Pure Golden with Soft Pearl, R435

 

Hot Like…Creamy Fire-Red (Amplified), R250

 

Street Thing, A Pure Black lipstick with Shimmer (Frost), R250

 

M∙A∙C x Aaliyah Haughton available 5th July at select M.A.C locations and online at macosmetics.co.za #AaliyahforMAC @aaliyah_haughton_official