(TAT)TOO MUCH LOVE FOR ADIDAS

24 Oct 2012
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Authenticity, creativity and individuality – those are the values adidas stands for. And to prove it, adidas Originals launched an exciting campaign earlier this year (adidas #represent) to showcase performers and crews who love the brand and live these values.

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Regular elle.co.za readers will know the drill as we filled you in on the adidas Originals #represent campaign here but if you’re a newbie (welcome!), here goes: crews and creative from all forms of expression across South Africa were invited to #represent themselves on the adidas website here. The prize? Great adidas Originals kit and a unique opportunity to showcase their talent.

Among the entrants is Capetonian Bradley Maasdorp, an adidas fanatic who has been collecting the brand’s footwear and clothing for years. Bradley’s submission is a picture of an extraordinary tattoo on his back that illustrates his connection to brand’s three stripes: it’s an image of adidas founder, Adolf Dassler, holding a Copa Mondial, arguably the world’s most iconic football boot.

Adidas

According to Bradley he got the tattoo because adidas clothing has always given him ‘an identity, a sense The tattoo, he says, was simply taking that passion to the next level by paying homage to the man himself, Adolf Dassler.

Bradley is just one of many entrants who have uploaded pictures, audio clips, videos and mantras that show their individuality, creativity and passion. To check out the submissions and vote for the crew you think represents what they are about the best, click here.

Voting is open to anyone and closes on 28 October where after one lucky crew will get the opportunity to show their talents to South Africa.

Here’s what you need to know: follow them on Facebook here or follow @adidasZA on Twitter to stay in the loop and use #represent.

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