This Thumb-Sized Makeup Brush Made My 30 Others Obsolete

February 8th, 2018

Recently, I found myself staring at my box of beauty tools in horror. It was stuffed…

11 Cruelty-Free Make-Up Brands To Invest In

February 1st, 2018

The best socially responsible make-up brands. When was the last time you checked to see if…

Thanks to Willow Smith, We Suddenly Want to Wear White Eyeliner

January 24th, 2018

White eyeliner is one of those beauty products you’ll see and like on Instagram, but won’t…

This Tool That Lets You Try On Different Brow Shapes Is the Most Fun You’ll Have All Day

January 20th, 2018

*Browses through brows*   If you’re looking to reshape your brows, put down the tweezers and…

Kim Kardashian On Her New KKW Kits, Kanye’s Beauty Line, And What To Expect In 2018

November 29th, 2017

BY JENNA ROSENSTEIN Just days after a massively successful launch of three new fragrances, Kim Kardashian is back…

ELLE Edit: Quick SS 2018 Makeup Looks

November 28th, 2017

Let’s face it. The over-done Instagram makeup we see on our timelines is way too time-consuming. Most…

KKW Beauty Just Teased Lip Glosses and Shimmers, and They’re So Sparkly

November 27th, 2017

So surprising, and so pretty. BY AMY MACKELDEN If you thought KKW Beauty was all about contouring,…

The 3 Things You Should Never Do To Your Eyebrows

November 23rd, 2017

Three ways to keep your eyebrows on point according to Kim K’s brow guru Anastasia Soare….

6 Beauty Looks We Loved At The AMAs

November 20th, 2017

The American Music Awards took place last night in Los Angeles and this year’s red carpet…

Sir, Yes Sir: An Exclusive On Backstage Beauty With Sir John

October 31st, 2017

A-list make-up artist Sir John brought a sprinkle (okay, buckets) of glitz and glam to SAFW…

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