Pharrel, Adwoa and More Celebrate A Denim Icon

August 29th, 2017

Pharrell Williams – musician, producer, and G-Star RAW’s co-owner and Head of Imagination – stars in…

FIRST LOOK: G-STAR RAW 5620 POUCH PANT

May 30th, 2016

20 years after launching the first ever 3D denim into the world, G-Star has redesigned their…

ELLE X G-STAR RAW ELWOOD WINNERS ANNOUNCED!

May 2nd, 2016

This year G-Star RAW and ELLE South Africa are celebrating 20 years of ELLE SA and…

WIN WITH ELLE X G-STAR RAW ELWOOD 20TH BIRTHDAY!

April 14th, 2016

This year G-Star RAW and ELLE South Africa are celebrating 20 years of ELLE SA and…

5 MINS WITH G-STAR’S REBEKKA BACH

December 7th, 2015

Last week global denim brand G-Star RAW opened its first store in South Africa that features…

ELLE X G-STAR RAW LADIES NIGHT

November 27th, 2015

As the year draws to a close, G-Star RAW once again showcased their annual Ladies Night; a women’s…

FIND YOUR PERFECT DENIM FIT!

November 24th, 2015

Don’t miss out! Find your denim fit with G-Star RAW, ELLE Editor Emilie Gambade and ELLE Fashion…

AQEELAH HARRON STYLE DIARY

November 20th, 2015

[ELLE PROMOTION] Cape Town-based Aqeelah Harron is a writer, stylist and the curator behind fashion and beauty…

G-STAR RAW X PHARRELL WILLIAMS GAME

October 19th, 2015

A documentary called The Plastic Age: A Documentary ft. Pharrell Williams, shows the gruelling impact that plastic…

G-STAR RAW X LOCAL CREATIVES

September 28th, 2015

Global denim brand G-Star RAW has teamed up with local artists to explore denim culture in South…

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