Get A Denim Refresh At Levi’s Tailor Shop in Braamfontein

September 20th, 2017

The month-long pop-up has been erected in honour of the Type III Trucker jacket’s 50th birthday. In case…

Pharrel, Adwoa and More Celebrate A Denim Icon

August 29th, 2017

Pharrell Williams – musician, producer, and G-Star RAW’s co-owner and Head of Imagination – stars in…

This New Denim Trend Is Totally Wearable

June 5th, 2017

BY: KIERA SPRONK Move over, frayed hems and mismatched pockets, the split-seam jean is the latest…

Get The Look: Blue Jeans Plus Not-So-White Shirt

February 24th, 2017

It was acceptable in the 80s …and it still is! Worn jeans paired with shirts of all…

NEW IN: PROJECT BY MRP

July 29th, 2016

It’s that time again when we welcome a brand new Project collection by MRP! The range…

SKINNY JEANS ARE DEFINITELY NOT OVER

March 17th, 2016

Don’t part with your skinny denim just yet. Despite claims from fashion authorities (such as us,…

NEW IN THE #ELLEFASHIONCUPBOARD: DENIM

February 3rd, 2016

Straight from our #ELLEFashionCupboard this week is our top 10 blue denim picks. From jackets to jeans…

TOPSHOP LAUNCHES SS16 DENIM CAMPAIGN

February 2nd, 2016

All our favourite young supermodels come together again to launch Topshop’s latest denim campaign for S/S…

OFFICE STYLE: DENIM

September 10th, 2015

Denim is one of the most important inventions of all time. You can wear it anywhere…

GET THE LOOK: BLUE DENIM

August 28th, 2015

Denim is an essential style piece that never goes out of trend.  Get inspiration from our…

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