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SELFI Flagship Store x La Loba Capsule Collection Launch

ELLE recently attended the launch of the new SELFI flagship store which simultaneously debuted a stunning collaborative capsule collection, part installation named La Loba. A venture with Rharha Nembhard.

Aside from the store being impeccably decorated with a very modern air, the collection, which is what brought the coolest of cool together, was exceptionally beautiful. Owner of SELFI, Celeste Arendse has the incredible ability to maximise on minimalism and Rha Rha Nhembard, a trend-setter in her own right lent her creative skills and fine eye to the masterful collection that is La Loba.  Expect to find well-crafted wrap dresses, two-piece pants suits and jumpsuits in earthy tones and soft pastels.

The aesthetically pleasing space also houses accessories by local jewellery makers, Lorne and Githan Coopoo, names which have fast become favourites on runways and in magazines.

You may have seen the exquisite lookbook which was styled by Gabrielle Kannemeyer and shot by Gemma-Mary Shepherd and Alix Rose Cowie, but if you hadn’t it will probably make you want to get your hands on their garments today. (It will have a limited run)

As mentioned, the coolest of the cool were brought together with some good tunes and bubbly and naturally, we had to bring our third eye along to capture the vibe while we did our quick pop-in.

Photos: Lufuno Ramadwa

A model acting as an installation wearing pieces from the La Loba collection and earrings by Githan Coopoo.

Models dressed in La Loba

Lorne earrings and Dayfeels pottery

Yonela Makoba

Designer, RHARHA wearing La Loba

Earrings by Githan Coopoo

Ginga Jeanz

Zipho Ntloko and Gemma Mary Shepherd wearing La Loba.

Gavin Collins

Rharha Nembhard and Tony Gum

Katlego Makgalemele

Tony Gum and Gemma Mary Shepherd

If you want to see more, follow La Loba on Instagram.