For our 21st birthday issue, we joined forces with Reebok and TV personality, K Naomi (the first African female ambassador to the brand) to launch the PRETTY LETHAL initiative. And we invite you to join us, because together we are stronger.
The idea: to provide women across South Africa with self-defense classes and learn how to stand up for ourselves.
“The truth, unfortunately is that crime is a daily reality for most South Africans,” says K Naomi. “And the most frequently perpetrated crimes are targeted against our mothers, sisters and daughters. Women, across the entire globe, are perceived as easy prey.”
But we are not afraid. Together with FightClub gyms, Reebok has created a simple way for women to arm themselves for life. Free introductory classes are offered in Johannesburg, with the ultimate goal of spreading to the rest of SA.
How? A simple registration process at prettylethal.co.za allows you to find and book a session at your own convenience.
When? Classes start month from Tuesday 18 April to Thursday 18 May – 19:00 – 20:00.
“We know that a self-defense class is not going to change crime stats in South Africa”, says Peter-John Morrily, brand director at Reebok. “Our goal, first and foremost, is to support women across South Africa. We can’t control the negative forces in our country. But what we can do is provide the tools and knowledge that give our women a fighting chance, should they ever be confronted with a threatening situation. PRETTY LETHAL is about showing women that they are not the easy targets criminals think they are. It’s about overcoming fear and being able to walk around with dignity, self-confidence, and above all, pride.”
Visit prettylethal.co.za to register and book a class near you.