Reebok has announced actress Danai Gurira will join Gal Gadot, Ariana Grande and Gigi Hadid as their latest brand ambassador.
"Danai brings with her a unique intensity that’s already inspired countless women to discover their own strength," said Todd Krinsky, general manager of Reebok Performance in a statement. "We’re thrilled to have her join our family and help lead this inspiring coalition."
Most popular for her roles as Okoye in Black Panther and Michonne in The Walking Dead, Gurira consistently portrays powerful women.
"Strength sits at the center of my personal beliefs and the characters I portray, but only recently has it become culturally synonymous with what it means to be a woman," says Gurira. "It’s long overdue, considering the path that’s been laid by cultural rebels and renegades throughout history to drive change."
"We all view strength differently: through physicality, through mental fortitude, through honesty, and perhaps most importantly through community," she continues. "My goal is to work with Reebok to galvanize women in all communities to find strength within themselves so that we may continue to lead this cultural revolution. Each one of us should be hero to each other."
Gurira's first campaign for the brand will launch later this year, and focus on improving physical and mental strength through fitness and wellness.