It’s just been announced that Priyanka Chopra is the new face of Guess! The American clothing line is famous for launching the careers of blonde bombshells like Claudia Schiffer, Anna Nicole Smith and Kate Upton – but by appointing Priyanka as their latest Guess girl they’re breaking new ground.

‘I’m their first brown model. For a global fashion brand, for them to move their campaign into a global space, for me it’s an honour,’ Priyanka told Women’s Wear Daily. ‘Guess pictures are so iconic. They show women as beautiful, feminine, powerful and yet candid. But being the next Guess girl was something that I would have never thought of, but when I met Paul [Marciano, co-founder of Guess] he was like, “You’re it. It has to be you.”’

The 31-year-old is a popular celebrity in her native India and one of Bollywood’s highest paid actresses. She first gained public attention when she was crowned Miss India and Miss World in 2000 and since then she’s starred in 28 movies, won 11 awards for her acting performances and also has a successful singing career.

Priyanka was photographed by famous singer Bryan Adams for the Guess campaign: ‘When we met, we were just like a house on fire. The vibe was like a young Sophia Loren. I wanted to play characters, and I wanted to be in the mood. I wanted every picture to speak of a story.’

You will see Priyanka’s campaign in international December issues of Harper’s Bazaar, Nylon, Paper, ELLE, and WSJ magazines.

Do you think she’ll make a good Guess girl?

Image: Getty