Gisèle Wertheim Aymés, CEO of Isiko Media Ltd, and Lagardère Active, licensors of the magazines ELLE and ELLE Decoration , have announced the completion of mutually agreeable discussions, which will result in the licence for ELLE and ELLE Decoration South Africa transferred to a new publisher.
Wertheim Aymés was the launch publisher of ELLE and ELLE Decoration in South Africa 21 years ago and has worked closely with the brand ever since. “I have taken a strategic decision to focus on my other independently-owned media businesses, Longevity and LongevityLive.com, and extend this health franchise into non-media market categories,” says Wertheim Aymés. “Over the past year I have also been collaborating with new partners on digitally-led projects with my shareholding in ZAlebs.com, aligned to my interest of empowering digitally-led independent media ownership.”
“It has been a great privilege to work on ELLE and ELLE Decoration over the years and with the team at Lagardère Active. I believe ELLE will be fortified by the move to Ndalo Media (Pty) Ltd and the consolidation of magazine titles will be positive for not just ELLE , but also the industry as a whole. Francois Coruzzi –,CEO, ELLE International Media Licenses at Lagardère Active and CEO, Lagardère Global Advertising at Lagardère Active – confirmed the move, saying: “We thank the team at Isiko Media for their contribution to the ELLE franchise over the years and are looking forward to a new chapter for ELLE with Ndalo Media (Pty) Ltd.”
The transition will take place from the end of April 2017.
STATEMENT FROM NDALO MEDIA:
Ndalo Media is thrilled to announce that it has secured the licence for both the ELLE and ELLE DECORATION media brands. The licence covers print, digital, events and other related media brand extensions. The deal, which will see the publishing house take over the licence from Isiko Media, will come into effect at the end of April 2017. The ELLE media brand, which is owned by Paris-based Lagardère Active and published under licence by various prestigious publishers internationally, will be published by a 100% black-owned media company for the first time in its 21-year history in South Africa.
Lagardère Active commended Isiko Media and its CEO, Gisèle Wertheim Aymés, for the work she and her company had put into growing the ELLE and ELLE DECORATION brands in South Africa.
On the new partnership with Ndalo Media, CEO of ELLE International Media Licences at Lagardère Active and CEO Lagardère Global Advertising – Lagardère Active, Francois Coruzzi said: “Ndalo Media not only has a proven track record of maintaining stable growth for print publications in a changing climate for print globally, but it has also demonstrated a strong ability to extend media brands beyond print successfully. We believe it is the ideal partner to consolidate and grow ELLE and ELLE DECORATION even further in this dynamic media environment.”
On securing the licences for the ELLE brand, Dhlomo said: “ELLE and ELLE DECORATION are media brands I have admired as a consumer and a media entrepreneur for many years because of their relevance, global leadership position and longevity. Furthermore, they have an unparalleled power to live impactfully beyond print and that’s what I find most exciting. We look forward to working with Lagardère Active to ensure ELLE and ELLE DECORATION captivate and inspire millennial-minded consumers across various platforms for years to come. Welcoming the ELLE brands to the company is a wonderful way to celebrate 10 years of Ndalo Media.”
The ELLE and ELLE DECORATION brands will be published from Ndalo Media’s Johannesburg-based head office with a supporting team working out of the company’s new Cape Town office. The ELLE July 2017 issue and the ELLE DECORATION August/September 2017 issue will be the first ones to be published by Ndalo Media.