fashion NEWS

MIXED MEDIA

18 Sep 2012
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Have you seen fashion director Poppy Evans’s ‘Mixed Media’ shoot on page 86 of the October issue? You might have, but what you really need to see is the making of it! Videographer Roice Nel was on set to capture what went on behind the scenes and trust us there is plenty to share! National Women’s Day saw Poppy and her fashion team painting the backdrops for her art-inspired fashion shoot, copying the styles of famous artists including Piet Mondrian and Jackson Pollock. Take a peek at ELLE TV here – art is fashion’s new muse and we absolutely love it!

Mixed-Media

As you can see, there was plenty of fun to be had on shoot day. Fashion editor Tarryn Oppel, editorial assistant Maybe Corpaci and fashion intern Holly Herman are proof.

ELLE-Fashion-Team

Behind-The-Scenes

Even designer Elaine du Plessis of Christopher Strong and photographer Justin Polkey got painting. At ELLE, it’s always a team effort!

Justin-Polkey

Christopher-Strong

ELLE-Team

Justin-Polkey

Mixed-media

Fashion  ELLE-Team-Painting

The ELLE belles got stuck into the painting of the backdrops that looked amazing! What do you think, should they stick to fashion?

Fashion-Art-shoot  Poppy-Evans

BTS  Fashion-Shoot

Fashion intern Araffa Mpungwe in action.

Fashion-Intern-Araffa

On-Shoot-Day

Is-Fashion-Art

Algria-Ferreira

Make-up artist Algria Ferreira used pops of colour on the lips to give the shoot a fun spin.

Make-Up-BTS

Hairstylist Jeanette Genis working her magic, keeping the hair modern but classically glam.

Hair-Styling

It was important to keep both hair and make-up beautiful, but not to let them overpower or overshadow the styling and artwork.

Hair  Hair-shot

Poppy styled with modern masterpieces in digital printed tops, geometric prints in bold colours and abstract mixes.

Fashion-Closet

October-Fashion-Shoot

Behind-The-Scenes-October-Fashion

Pop art in the making.

Mixed-Media-BTS

October-Fashion-Shoot

October-ELLE-Fashion

Model Ronette works it for the camera!

October-Fashion-Main

Mixed-Media

Mixed-Media-Fashion-Shoot

Art  Elaine-Duplessis

Tell us what you think of our Mixed Media shoot in the October issue by commenting below! We do love hearing from you!

Photographs: Justin Polkey
Fashion director: Poppy Evans
Hair: Jeanette Genis
Make-up: Algria Ferreira
Model: Ronette at Boss Models

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