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Maybelline Debuts Its First-Ever Male Ambassador, Manny Gutierrez

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“Beauty boy” @mannymua733 stars in the latest mascara campaign.

Back in October, Covergirl welcomed James Charles, makeup artist and social media star, as its first-ever male face. Now, Maybelline has followed suit by signing on another one of the wildly popular “beauty boys” of the vlogger world: Manny Gutierrez, aka @mannymua733.

Gutierrez boasts three million followers on Instagram. He posts tutorials on Youtube, where two million people have subscribed to his channel (and given him 91 million views) since he started in July 2014.

The makeup artist stars in Maybelline’s “That Boss Life” campaign promoting Big Shot Mascara alongside fellow Insta-famous beauty blogger Shayla Mitchell (aka @makeupshayla) and sweepstakes winner Jackie Flowers.

“Honestly I couldn’t be more honored [or] thrilled!,” Gutierrez said of the gig on Instagram, “Thank you to Maybelline for taking a chance on me!”

Now, in case you’re unfamiliar, allow us to introduce you to Gutierrez’s INCREDIBLE beauty looks:

Recorded 3 videos today….. im SHOOK! It’s gonna be a good week ?? Lipstick – @jeffreestarcosmetics Leo

A photo posted by ?Manny Gutierrez (@mannymua733) on

This article originally appeared on www.elle.com