ELLE September coverstar Katie Holmes has been confirmed as the first-ever celeb face of Bobbi Brown cosmetics.

Below is the inside scoop from Bobbi Brown and Katie Holmes on this new collaboration…


Bobbi Brown

What is the reason you decided to sign a celebrity face to represent Bobbi Brown Cosmetics now?

I look at this a bit differently. I never set out to find a celebrity face, I hired a woman who just so happens to be a celebrity.  Katie and I met through a mutual friend and instantly clicked.  We’re both girls from the Midwest, entrepreneurs, and mothers who live multidimensional lives.  It was nice to find out that we had so much in common.  We started to talk about ways to work together on her upcoming show, and that is when it clicked and I thought she would be the perfect person to represent my brand.  Katie reminds me of a modern day Ali McGraw, who I admired growing up. She is a classic beauty with a sparkle in her eye and a smile that lights up a room. She is beautiful without trying to be.

How do you see your relationship with Katie Holmes evolving over the next year?

Next week, I look forward to working together on creating the beauty looks for her Spring 2013 fashion show for her and stylist Jeanne Yang’s “Holmes & Yang” line.  I’ve been a fan of the brand for its simple, clean lines that enhance a woman’s shape.  Next, we will be shooting the brand’s spring ad campaign with Katie Holmes in New York City. (More on her label, Holmes & Yang here).

Katie Holmes shares her feelings on:

Bobbi Brown Cosmetics:

“Bobbi is exceptional and Bobbi Brown Cosmetics is a company that we, as women, all turn to because it is make-up that is very accessible and makes you feel pretty. Sometimes it is just a lipstick or a blush that makes you feel like you can do what you need to do. Make-up is powerful and I am thrilled to be a part of this brand.” The actress said. ““Bobbi, the person, is very much what her make-up line stands for… no fuss, down to earth and real.”

Make-up in general:

“Make-up makes me feel glamorous. My mom always told my sisters and me to never be afraid of make-up because it enhances what is there and can help hide your flaws, which we all have. “

Image from ELLE South Africa September issue / Carter Smith / Stylist: Joe Zee