In a new global campaign, Winnie Harlow, Jennifer Lawrence and Bella Hadid answer a universal question that Natalie Portman and the House of Dior now ask the world.
What would you do for love? You can add your answer to the global conversation by posting it on social media with #diorlovechain and nominate your loved ones to continue the chain by doing the same. You may change a life in the process: For every Dior Love Chain post, 1 dollar will be donated to WE Charity, a global network working to improve education, health care, and access to clean water in developing countries. The aim is to break the cycle of poverty and child exploitation. In addition, a selection of the best posts will form a travelling exhibition that will open in Shanghai in 2018. Others will be available to read online at Dior.com from September. WE Charity's work reaches communities in 9 countries across Latin America, Africa, and Asia, supporting 200,000 children in education programs and providing 30,000 women with the tools to become financially independent. This incredible group has also made access to clean drinking water and medical care possible for almost a million people.
Dior brand ambassadors, influencers, stars, models, and even anonymous members of the public and promising young artists are featured in the brand's beautiful Dior Love Chain film: Charlize Theron, Robert Pattinson, Chiara Ferragni, and prima ballerina Hannah O’ Neil all join in to talk about love. Their answers are moving, astonishing, funny, and straight from the heart.
And YOU, what would you do for love?