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Gucci Enlists Dapper Dan For Its New Campaign

The Harlem couturier is the face of the luxury label’s men’s tailoring ads

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Fret not, fashion folk: all is well between Gucci and Dapper Dan! The Italian brand has just tapped the Harlem fashion icon for its men’s tailoring campaign.

dapper dan | gucci

Dapper Dan for GUCCI (Facebook) | Glen Luchford

Dan (real name Daniel Day) made a name for himself in the 1980s for his made-to-order designs that often re-appropriated logos from famous fashion houses. One of his most iconic pieces—a jacket with oversized sleeves featuring the Louis Vuitton logo—was reworked by Alessandro Michele for Gucci’s cruise 2018 collection with the interlocking Gucci logo. This set off a firestorm of debate in the fashion world as to whether or not Michele had copied Dan.

But Michele insisted that it was a homage, and that he was a huge fan of Dapper Dan’s work. As such, he tapped the New Yorker to front the Glen Luchford-lensed ads, shot in Harlem. Dan is a great person to represent a men’s tailoring — “dapper” is his name, after all.

Furthermore, Dazed reports that Gucci and Dan are working together on a capsule collection that will hit stores in the spring and that Dan has a new studio opening up utilizing raw materials from the luxury brand. Of all the collaborations going on in fashion lately, this one might be the most exciting news yet.

From Elle.com