The offering even includes couture for little ones wanting to break away from Givenchy ready-to-wear
Givenchy has catered to its discerning young customers (namely North West and Blue Ivy) for the past few years, but today the brand has finally unveiled its first full childrenswear collection.
The 130-piece range features “mini-me” versions of its most popular styles, from oversize slogan knitwear, hoodies, and bomber jackets to heavy-duty utility boots and jogging bottoms. All the same signatures still apply; this is streetwear for girls, boys and babies who hate colorful clothes.
“It’s an organic extension,” Givenchy’s CEO Philippe Fortunato tells Business of Fashion. “It’s not about putting the logo on a commercial product, it’s really an extrapolation of a certain look, turning it into a very candid and romantic way of dressing the next generation of customers.”
The debut autumn/winter 2017 collection arrives in stores in July with prices ranging from £80 (R1353.43) for a T-shirt to £300 (R5075.36) for a coat. There is also a couture offshoot for all those occasions when Givenchy ready-to-wear just won’t do.
Expect to see North West wearing the entire collection very soon.
This article originally appeared on www.elle.com