The month-long pop-up has been erected in honour of the Type III Trucker jacket’s 50th birthday.
Levi’s Tailor Shop, Braamfontein
In case you missed the memo, 2017 denim is all about custom details – embellish, paint, deconstruct and re-colour at will, but make it your own. If you’re not too keen on a DIY job, head down to 70 Juta Street in Braam for an expert’s take as Levi’s invites three South African artists to set up in their Tailor Shop.
Levi’s Tailor Shop, Braamfontein
Levi’s Tailor Shop, Braamfontein
The pop-up is in honour of the 50th anniversary of the Type III Trucker jacket, a child of the rebellious Summer of Love movement that has represented youth, authentic style and self-expression since 1967. The Tailor Shop opened its doors last weekend, and free customisations will be offered to all customers who bring in a Levi’s® jacket (or buy one in-store at R599). Choose from paint flick, dip & dye, patches, cuts, distressing, spray on stencils, fabric pens and accessories, or take note of these names and dates for a unique touch by one of the local artists being invited to the shop:
23 September – Seth Pimentel, offering illustration
30 September – Sakhile Cebekhulu offering screen printing
07 October – Rina & Dimo of Rich Factory sewing African prints
Levi’s Tailor Shop, Braamfontein
