Find it. Read it. Sign it. Leave it.
Look around next time you’re in a coffee shop or bus station, you might spot one of Jacana media’s books just lying around for you to pick up, take home and read. As part of their new #PuffnPass campaign, they will be leaving books all over Johannesburg, Cape Town and Durban for you to find. Best of all? It’s all free, all you have to do is find the books, read it, write a short little note to the next reader and drop it off at a local coffee shop or mall or wherever. In fact, we’re getting in on the fun and we’re leaving ten titles at locations between Joburg and Cape Town. Check our twitter timeline to find out where we’ve left the books.
We spoke to Janine Daniel from Jacana media to find out a little more about the campaign :
Please explain how the #PuffnPass campaign works.
Find it. Read it. Sign it. Leave it. That’s the simple concept behind this campaign. When you find one of the books, take a picture, post it on social media and tag #PuffnPass and @JacanaMedia. Once you’ve finished reading it, write a short review on the first page, sign your name and leave the book in a public space for someone else to find and read. Post another pic on social media with the same tags #PuffnPass and @JacanaMedia, so that the next person knows where you left the book. The books continue to travel and exchange hands this way.
The #PuffnPass and @JacanaMedia tags also help Jacana keep track of the books, so we can see how far the books have travelled and how many people have read it.
— FB: Jacana Media (@JacanaMedia) January 20, 2017
What are some of the titles you are leaving for people to read?
We have left, among many others, the following titles:
Sweet Medicine by Panashe Chigumadzi
Coconut by Kopano Matlwa
Goddess Mojo Bootcamp by Kagiso Msimango
Birthmark by Stephen Clingman
Permanent Removal by Alan S Cowell
Can you give us a few hints as to where some of the books are?
We have distributed books in places such as coffee shops, bus terminals, police stations, office complexes, Uber taxis and shopping malls. We have done this in Johannesburg, Cape Town and Durban.
With the initial drop-offs being done by Jacana Media itself, we will be mentioning and tagging where we leave each copy on our official social media accounts, so that the public can easily find them using the #PuffnPass hashtag. After we have dropped off all the books, the public can follow the hashtag to keep track of where the books are.
How has it been working so far? What have people been saying about it?
We have received a very positive response from the public and our followers on social media. Everyone is excited about the campaign and it has spread quite fast – faster than we expected. As a result, we have had to increase the number of books that we are giving away.
— FB: Jacana Media (@JacanaMedia) January 30, 2017
Keep an eye on @ELLESouthAfrica Twitter and Instagram account to see where we left our books 🙂