Love beauty? Love Instagram? So do we. This is our beauty assistant’s pick of the country’s best beauty Instagrams to follow for trends and techniques to double tap now.


What do you guys think of this eyeshadow look I created with the @flormarsa ‘Pink Desserts’ 5 eyeshadow palette.🌺

A post shared by Rushana Isaacs (@rushanaisaacs) on

23-year-old make-up artist Rushana Isaacs is the South African makeup It Girl of the moment. She’s grown a dedicated following and worked with brands like Revlon, NYX, Inglot and Benefit thanks to her stunning beauty flat lays and killer face-beat skills. If ‘Instaglam’ is your aesthetic, Rushana’s your girl.


Skins Cosmetics‘ arrival in SA is all well and good for Sandton residents, but if you still need your international makeup and skincare fix from anywhere outside the richest square mile in Africa, Muse is your best bet. Huda Beauty, Kylie Cosmetics, Anastasia Beverly Hills, Morphe and even a selection of DECIEM’s award-winning skincare and cosmetics (as well as their cult favourite ‘The Ordinary’ range) are available. Their exclusive offering is what makes their Instagram account so exciting. Follow to find out which authentic beauty brands from around the world you can get delivered to your door.


Girl about town Mihlali Ndamase turns heads with her expert wig laying and chameleonic makeup looks. Her Instagram is a steady mix of original content featuring her makeup on herself and clients (she’s also a makeup artist) and snaps from her fairly glamorous life – shopping, brunch, events, and recently, fashion week.


If you’re looking to buy a new fragrance, foundation or cleanser but aren’t sure if you’re picking the right variant, if the colour will suit your skin tone, or if you’ll be getting your money’s worth, follow Beauty Bulletin for beauty product reviews by ordinary South Africans, for free. No catch. The reviews are honest, informative, and made by women like us! Want in? Their review club is always recruiting.


The popular Pink Peonies beauty blog is run Luzanne, an OG South African beauty blogger with a penchant for rosy tones. Her Instagram is an attractive mix of info on the latest products available in cosmetics and skincare, as well as pretty, easy-to-wear makeup looks that beginners can handle and old hands will love. When you’re done scrolling her ‘gram and blog, there’s a growing youtube channel too.


A dedicated ‘gram for the consummate skincare fanatic, anyone? Lordian Mthitshana is the man in the know for how to get rid of blemishes and get radiant, beautiful skin instead. His Instagram page is dedicated to testing and recommending products, the results of which you see on his flawless face. Tapping to follow may just save you money on unnecessary products and treatments as he shows you some of the best over-the-counter brands to use for fabulously flawless skin.


If her face looks familiar but her name doesn’t, that’s probably because we’re all much better acquainted with the other Instagram account Rabia Ghoor runs – Swiitch Beauty. The teen mogul has a booming online business (she’s only 17) built on her own love for makeup and skincare. Follow for a peek at the lifestyle of a beauty business owner.


Jessica’s a young businesswoman on the go who loves Essence, Chanel, and Kauai if her Instagram account is any indication. Like her youtube channel, it’s a curated look at her life as a stylish beauty lover set in a monochrome and soft pink palette. Her beauty coverage includes the care and styling of her long, blonde locks.