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We’re getting to know our ELLE Rising Star Design Award 2013 in association with Mr Price finalists a little better! Next up, meet third year student from Tshwane University of Technology, Mieke:


I can’t start the day without….

Writing down my dreams.

My collection is titled: Neo-Voortrekker

‘I recently read a book that predicted that Afrikaaners will embark on a journey to the south of Ethiopia where they will settle near a river. I was intrigued and imagined “The Great Trek II” and what the Neo-Voortrekker would wear. The high-end ready-to-wear garments touch on the related unexplored sentiments, unease and belonging. I discovered similarities between the Voortrekkers of old and today’s young South African women in terms of uncertainties about the future, embarking on a new adventure and being fearless. The silhouettes with an ethereal and drifting mood mimic traditional garments, with futuristic elements.’



Mieke VermeulenMieke Vermeulen

If your collection had to have a theme song, what would it be?

Ride by Lana del Rey

You are currently obsessed with?

The Skhothane movement, the colour yellow and the TV series Girls


My first memory of fashion is…

Accidentally stealing a pair of shiny red heels at age three - à la Dorothy from The Wizard of Oz - after which I learned the shocking truth that most things nice come at a price.

My own style is…

Country grunge

Name one designer you would most like to meet?

Issey Miyake

Issey Miyake Resort 2014


If you could dress any celeb for a red carpet event, who would it be?

Yo-landi Vi$$er from Die Antwoord

Name five celebs (dead or alive) you would most like to dine with?

Meryl Streep, Alexander McQueen, William Kentridge, Johnny Cash and Terry Pratchett.


One thing we need to know about you as a designer?

Intuition is key.

Fashion moment in a film that you are obsessed with?

The futuristic costumes by designer Jean Paul Gaultier for the sci-fi film, The Fifth Element.  Especially the bondage-inspired outfit donned by Milla Jovovich as she emerges from the machine that built her.


What's the best piece of advice you've ever been given?

Sometimes you just need to wing it.

Name one thing about yourself that we don’t know!

Magic shows still amaze me.

Meet our other ELLE Rising Star Design Award in association with Mr Price finalists here!

Images: supplied, Fashionising and IMDb

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