Estée Lauder Opens its First African Stand-alone Store

Mega beauty house and make-up brand Estée Lauder hosted a glam opening of its first ever free-standing outlet on the African continent.

At the opening of the exquisite new store – in Pretoria’s Menlyn shopping mall – guests were pampered with personalised spoils and a panoply of luxury beauty products, from Estée Lauder cosmetics to skincare and fragrances.

Our pick of the evening? Lauder’s New Pure Colour Love #lovelipremix lipstick, which allows you to mix, layer and play with one of 25 shades in four different finishes and create a no-rules-apply look that’s both a style statement and a seasonal winner.

The custom-made experience doesn’t end there: the shop offers free three-minute beauty lessons by Lauder professionals to achieve the perfect make-over. An innovative part of this service involves a nifty gadget which is placed on your forehead, cheeks and chin area to help determine your skin’s undertones (warm, cold or neutral) and the products best suited to it. This is a huge plus when choosing the right foundation, lip colour and skincare routines.

The store is now open to the public, so go and grab yourself a bit of retail therapy made to Lauder!