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ESTEE LAUDER GOES E-COMMERCE

It’s big and exciting news in the beauty department over Estée Lauder’s recently launched online store! ELLE’s beauty ed, Lynette Botha and Jo’burg correspondent and beauty lover Chipo Mapondera put the online store to the test and dish on their top 5 must-haves!

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Chipo says:

‘The Estée Lauder online store offers a range of exclusive beauty, all at the touch of a button! A revolutionary first in South Africa, the brand’s recently launched online store is a virtual-shopping fantasy!

Have a look at some of the reasons why this portal is the perfect place to get pretty!

Our top five picks:

THE PURE COLOUR VIVID SHINE COLLECTION

This range of rich tones in bold, luminous shades is just the thing for a decadent day look or a dramatic night out. We love the hot pink lipstick Magnetic Magenta (R265.00), the dramatic eye shadow in Amethyst Spark (R295) and the Nail Lacquer in Caviar or Chaos (R215). This is all-out glamour wrapped in beautiful gold packaging!

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DOUBLE WEAR FOUNDATION

With its loyal cult following Double Wear Foundation (R415) is for the girl who flits fabulously from the boardroom to the bar, all the while keeping her skin looking flawless and fresh! This longwearing foundation allows for buildable application so you can make it as sheer or as heavy as your look desires.

Estee Lauder Double Wear

ADVANCED NIGHT REPAIR

Advanced Night Repair (R675) is a must-have for every woman’s beauty cupboard. The miraculous Synchronized Recovery Complex prevents aging and those sneaky fine lines (because it’s never too early!), and improves skin-tone and radiance. Get equally bright peepers with Advanced Night Repair Eye (R565).

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PLEASURES EAU FRAICHE

The latest in the Pleasures perfume range Eau Fraîche (R675) is a fresh, airy combination of dewy blossoms including white lilies, violet leaves, pink roses and exotic karo-karounde flowers. This carefree fragrance embodies the essence of a playful afternoon surrounded by nature in the city.

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PROFESSIONAL BRUSH COLLECTION

What’s a range of must-have makeup without the necessary tools? The Foundation Brush (535), Bronzing Brush (R535) and the Blending Shadow Brush (R340), will ensure you get that flawless finish.

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ELLE’s beauty ed Lynette Botha: ‘I was given a voucher for a R2000 shopping spree to test out the online store yesterday, (I know, I have the best job!). The site is user-friendly and so easy to navigate; prices get tallied up for you as you go along; you can select samples of almost any product (to be delivered with your purchase) and the payment process is quick and easy. My products should arrive with courier tomorrow (did I mention that I qualified for free postage?) I can’t wait. You absolutely have to give it a go – convenient beauty shopping does not get easier!’

And some other things you will love…

The How-To Videos are perfect for tips and tricks! Watch Foundation Flower, Fuller Lips and Simple Smoky for foolproof looks that will make a difference when you’re late for your morning meeting or a hot date night!

Never go wrong with your skincare regime again. Follow the quick and easy steps in the Skincare Finder to discover products that are made to tackle your concerns and reveal the most beautiful you!

The Foundation Finder not only recommends shades, it offers advice on which foundation will work for your skin type and the look you want to achieve.

Estée Lauder’s Creative Make-up Director Tom Pecheux can be found backstage at Derek Lam, Marni and YSL, and on set for Gucci and Missoni’s campaign shoots. The Tom’s Must-Haves section is perfect for an Insider’s opinion to achieving this season most beautiful looks!

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