This year G-Star RAW and ELLE South Africa are celebrating 20 years of ELLE SA and the iconic G-Star RAW Elwood. To celebrate this, ELLE x G-Star RAW invited you to get creative!
First introduced in 1996, Head Designer Pierre Morisset pioneered the G-Star 3D denim approach to construction as he sought to recreate the jeans of a passing motorcyclist, which had moulded to his legs from longtime exposure to the elements. 20 years later and 3D denim is now a method of construction known for being G-Star’s trademark.
We asked you to redesign the G-Star RAW Elwood, the iconic 3D constructed jeans and we received some incredible entries. Here we announce the twenty best designs who will each WIN a pair of G-Star RAW Elwoods, valued at R2 499 each*
See all the winning designs below!
— Nadia Faro (@nadiaSmith_09) April 25, 2016
— Ntando Ngwenya (@Ntando_XV) April 22, 2016
#ELLExGStarElwood A photo posted by R! (@rvshi) on
#ellexgstarelwood #competition #fun #creative #gstarraw A photo posted by Claire Lichtenstein (@clairelichie) on
@carvel_art hell why not take a crack at it, should be fun. Taking them back to the origins of true indigo, tradition Japanese shibori dye with panel cross section detail.#ellexgstarelwood #shiboridye A photo posted by Dominic Murray (@cult_of_one_denim) on
#ELLExGStarElwood @gstarraw A photo posted by @yung.sb on
G-Star is known for their attention to detail. Always pushing the boundaries with new techniques. This option celebrates craftsmanship with gold stitched embroidery #ellexgstarelwood #gstar #ilovedenim #embroidery #ellemagazinesa #elle #denim #competition #gstarraw A photo posted by Magdel (@carvel_art) on
#ELLExGStarElwood A photo posted by Michelle Blue Malatjie (@bluelovebite) on
*Offer valid until stock lasts – should stock not be available, winner will receive a voucher to the value of R2 499