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ELLE SHOPS: Addicted to Online Shopping? Here’s One Local Store You Need to Know About

If a beautifully curated online space stocked with products made in Africa, with an added focus on sustainability, is what you’re after, meet www.jimnojean.com

With 99% of its product offering made in Africa, brand-new online boutique www.JimnoJean.com got our immediate attention. On returning from Dubai, founder Keagan Carlin had a vision and got it up and running in five months. That’s not to say extensive research and careful planning weren’t considered, they were. In fact, Carlin’s approach has been to ensure not only a distinctive offering, but also an undeniable quality of every single product on the site, which in itself allows for a really unique shopping experience.

Additionally, sustainability plays a central role in her business; from packaging to choice of courier, Carlin has chosen to meet her green goals every step of the way.

Here’s what’s on the ELLE Christmas wishlist:

1 of 8
Lichen Leaf 31 2048X
Proluo earrings in Terra Cotta Marble by Lichen & Leaf

R400

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2 of 8
Wass Ss19 2 Of 13
Cool Comfort Treatment Oil by WASS

R290

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3 of 8
Verse 17 Of 23
Haiku Tote in Coast by Verse

R1550

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4 of 8
Project Dyad 11 2048X
Eclipse Sling by Project Dyad,

R2875

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5 of 8
Suki Suki Naturals Ss19 1 Of 10
Whipped Shea Cream, Suki Suki Naturals,

R199

6 of 8
Screen Shot 2018 10 08 At 11 46 51 2048X
Lavender Soy Candle, Yoshi,

R210

7 of 8
Jimnojean 1 3 1200X
Botanical Bud Vase,

R189

8 of 8
Screen Shot 2018 10 15 At 09 22 46 1200X
Untwine Scarf

R270

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