ELLE Hotspot: Parkhurst’s 4th Avenue

The vibrant 4th Avenue in Parkhurst set the location for our shoot with fashion entrepreneur Wendy Ntinezo and DKNY’s Be Tempted fragrance. “There is something magical about Parkhurst,” says Wendy, who particularly loves the ambience and architecture of the buildings lining the street. For Wendy, the street is her ultimate source of temptation, feeding her love for food and shopping for beautiful things. “I love the fashion, the food, the music, and the people! I just can’t resist buying whenever I go there.”

A cultural hub, the street offers an eclectic mix of fashion, interior design, and dining experiences. If you’re stopping by for a bite to eat, try the signature egg basket breakfast at Nice on 4th – toast baskets filled with poached eggs, bacon and topped with spicy tomato relish. For an elegant bistro experience, try the Saldanha Bay mussel moules frites, pear and blue cheese salad or truffle linguine at Bistro Vine.

There’s nothing like shopping to work up an appetite. Parkhurst’s 4th Avenue has a unique selection of furniture, homeware and clothing stores. Visit MotMot for strikingly colourful decorative pieces for your home, or stop by Essential Life for contemporary South African lifestyle products and furniture design.  We also love MØDERNIST’s clean, simple, and minimal Scandinavian and mid-century furniture pieces. Wendy loves it too – it’s her favourite store on 4th Avenue. And if you’re looking for African-inspired design, one of Wendy’s favourite fashion designers, Rina Chunga, sells her vibrant Zambian printed garments out of her store on 4th Avenue, Rich Factory.

Wendy Ntinezo on 4th Ave for our DKNY Be Tempted shoot

It’s not hard to see why Parkhurst’s 4th Avenue is loved by so many. “It’s a mixture of various elements, the architectural style of the suburb, the people and the vibe in the air,” says Wendy. It’s enough to tempt the foodie, fashionista and designer in all of us.