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RITA ORA X ADIDAS ORIGINALS

Good news on the fashion scene, former ELLE cover star Rita Ora has teamed up with adidas Originals in an edgy three-season collaboration. Blacker than night, the first limited edition collection will be sold...
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ETHICAL FASHION FOR AFRICA

Ethical Fashion Initiative, a joint project run by the United Nations and the World Trade Organisation, has captured our attention with its aim to change lives in some of Africa’s poorest communities. This...
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MAXHOSA BY LADUMA SHOWS IN OSLO

We love the strong, graphic appeal of his designs, and we’re not the only ones. Laduma Ngxokolo has just shown his work, MaXhosa by Laduma, at the Oslo Trend Exhibition on 12 August, a trip that was...
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ADRIAAN KUITERS | TAKE CARE SALE!

The Adriaan Kuiters + Jody Paulsen and Take Care store will be hosting a one night only massive 50% sale. It’s all happening at 73 Kloof Street in Cape Town on Thursday 14 August from 6-9pm. You...
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OSTWALD HEGALSON X ALDO RISE

Aldo Rise has yet again given us a collaboration we cannot wait to get our hands on and feet into. Previously having collaborated with Preen by Thorton Bregazzi, the international shoe brand has joined forces...
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6 AW 2014 CAMPAIGNS WE LOVE

ELLE's junior fashion editor Nicole Newman rounds up her six favourite AW2014 campaigns. MBMJ The 2014 A/W campaign for Marc by Marc Jacobs looked to Instagram to find the stars of the show. With Katie...
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LIVE IN LEVI’S

Just in our inbox is the new Live in Levi’s campaign, inspired by the millions of stories Levi’s fans share about what they get up to in their Levi’s. At the heart of the new campaign is the celebration...
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TOMMY HILFIGER TIMEPIECES

You might have spotted Tommy Hilfiger’s new must-have timepieces for women in our August issue, currently on shelves now. If not, cast your eyes below and take a moment to appreciate the style and...
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KATE MOSS FOR STELLA MCCARTNEY AW 2014

Stella McCartney once again roped in her close friend Kate Moss for her Winter 2014 campaign – their seventh time working together on the designer’s ad images. The campaign was shot by renowned...
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KATE BOSWORTH LAUNCHES A FASHION APP

Imagine being able to take a pic of an item of clothing you love on someone else, uploading it, and finding where you can buy something similar online? Actress Kate Bosworth has imagined just that, and has...