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AFRICAN FASHION AWARDS NOMINEES ANOUNCED

Aside from the catwalk craziness of the Mercedes-Benz Fashion Week Africa's stellar shows, the event which is taking over Joburg's Melrose Arch this week is also the platform for the mother continent’s...
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ADIDAS ORIGINALS BY RITA ORA: SPRAY

Star songstress of the moment and trendsetting streetwear style icon, adidas Originals by Rita Ora is back with the next line from her three-season collaboration with the brand. This line, remixing classic...
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PHARRELL WILLIAMS X ADIDAS ORIGINALS

Just when we thought adidas couldn't possibly top the year's striking collaborations (remember Rita Ora and Mary Katrantzou?), they announced their latest collaboration with no less a fashion icon than...
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FRENCH FASHION LABEL PAUL POIRET IS FOR SALE

One of France’s oldest couture houses could make a return to the fashion world: 1920's label Paul Poiret is reportedly set for a comeback provided the right funding is raised. An online auction running...
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AIMEE SONG IN SA

She’s the brain – and eye for style – behind a fashion blog which boasts over 4 million monthly views, and now this bold, talented 25-year-old It girl is coming to Africa Fashion International...
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CREATING CATWALKS IN THE SKY

It’s a national monument, synonymous with the world of fashion. Its very image evokes memories of Fashion Weeks gone by and haute couture to come: it’s the symbol of Paris, the world’s fashion capital -...
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MARY KATRANTZOU FOR ADIDAS

Adidas have done it again. Just when you thought their taste for scorching hot collaborations couldn't get better, and you’re still reeling from Pharrell’s statement sneakers, the activewear giant has...
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POETRY SUMMER DRESS RANGE

Summer is finally here, and the search for that perfect dress (or two) has started in earnest: the yearly treasure hunt for a signature sunny-weather look. If there’s anything we learnt from the catwalks of...
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INSTAGRAMMERS TAKE OVER WOOLWORTHS’ SUMMER CAMPAIGN

Ever wished you could step behind the camera, choose the clothes and direct your favourite fashion brand’s next campaign shoot? Well reign in your envy because 10 lucky South Africans have seen that dream...
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MEET ELLE’S FASHION INSTAGRAMMER OF THE YEAR

The snaps were snapped, the filters fitted, your votes tallied, and now it is our great pleasure to announce the winner: Kira Gimpel! As the newly-crowned ELLE fashion instagrammer of the year, this stylish...