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RIRI X PUMA?

With Solange Knowles as its Art Director, it was only a matter of time beore Puma tapped into the music industry and did something spectacular. And if rumours are true, it looks like Rihanna will be the future...
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PAUL SMITH IN HYDE PARK

As Christmas comes closer, our wishlist expands, and the latest news in SA store openings is only going to extend it: Paul Smith is opening a shop in Hyde Park. And we cannot decide if we’re more...
CHAMEEE-FEAT

MEET SA’S FIRST WIFI DRESS

Ever wished that your outfit changed with your mood?  Thanks to MWEB, this fantasy is now a fashionable fact. Yes, last Sunday's SA Style Awards unveiled wearable tech like you've never seen it before, in the...
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WITCHERY FIRST EDITION LAUNCHES IN SA

In July this year, ELLE’s Senior Fashion Editor, Tarryn Oppel had the great privilege of travelling to Australia where she visited the Witchery HQ and got a special preview of the First Edition Collection...
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KUALA LUMPUR FASHION WEEK CHALLENGES THE NORM

Just when you thought that the fashion show season was done and dusted, one south east Asian nation is only just kicking into gear. Last week saw the opening of the second annual Kuala Lumpur Fashion Week, and...
Alexa1

LONGCHAMP LAUNCHES IN SA

Let's talk luxury, let's talk French luxury - handbags. The perfect combination of elegance and sophistication - Longchamp. The purveyors of all handbags beautiful, French brand Longchamp have opened two...
VB-11

VICTORIA BECKHAM LAUNCHES NEW LINE

Clamouring crowds, frantic fans and fashion: not a common combination but all in a day's work for Victoria Beckham. The stylish star caused a stir last night in Manchester when she arrived in the local...
CK-FEAT

CALVIN KLEIN OPEN STORE IN SA

Ripped, skinny, baggy or cropped: We don’t mean to disrespect a truism, but for most of us, jeans are a girl’s best friend. But, although you can buy this well-loved wardrobe staple in any store which...
stylebysa1

#STYLEBYSA WINNER REVEALED

Tshepi Vundla was among thousands of hopeful entrants on Instagram for the #StylebySA campaign. Just when we thought that starring in a Woolworths campaign was enough to tick off a long must-do list in our...
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THE FASHIONABLE FACE OF TRUWORTHS

This year Truworths joined forced with Boss Models in their search for the next fresh face in South African fashion. The inaugural competition drew more than 1 400 young hopefuls from all over the country....