Model of the moment (and British Fashion Awards 2014 Model of the Year) Cara Delevingne has just been announced as the new face of Yves Saint Laurent Beauté.
After her 2013 and 2014 appearances in campaigns for the make-up brand, this seems to be the obvious next step. The announcement was made at the ‘YSL Loves Your Lips’ party in London yesterday, a digital event that was streamed live worldwide.
‘I am particularly proud to represent the audacity, the modernity of the Yves Saint Laurent Beauté woman. It's a view of femininity that I relate to and am happy to be part of,’ said Cara.
Stephan Bezy, international GM of YSL Beauté, was equally enthusiastic: ‘Cara embodies the contemporary codes of the Yves Saint Laurent Beauté woman: passionate, full of energy, on the move, a woman of today. She is one of the beauty icons of our time and we are very proud to have her as the face of our makeup campaigns.’