Rimmel London has named supermodel Cara Delevingne the face of the beauty brand.
After signing brand ambassadors Kate Moss, Georgia May Jagger and Rita Ora, Rimmel has now set its sights on Cara Delevingne. Johanna Businelli, Coty’s chief marketing officer told WWD that the British model-actress will act as ambassador for the brand as well as appearing in the advertising campaign.
“I think it’s so rare for a beauty brand to find such a natural face as an ambassador,” Businelli told WWD. “We are very fortunate to have Kate Moss but Cara is also a fantastic fit. We pick people who don’t need any customisation and I think that is one of the key points. Cara Delevingne is a true British woman and she has true British style — a classic beauty and she also has this imitable attitude. She has had a very fast rise to stardom, it’s been meteoric and she is extremely compelling and loved by the younger generation, which is a key, core target for the brand.”
The campaign is set to appear later this year, and we cannot wait to see it!
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