Twenty-six year-old South African born supermodel Candice Swanepoel is using her good looks to help raise funds for a charity organization called Mother2Mother. The charity is a governmental community-based initiative, which was established in 2001 in Cape Town. Mother2Mother trains and employs HIV-positive mothers to work alongside doctors and nurses, empowering them to bring help and hope to other mothers.
Swanepoel has designed a capsule collection for Mother Denim, and a small portion of proceeds from all sales will go to Mother2Mother.The range is inspired by 90s street style and comprises seven styles, consisting of ultra high-waisted skinnies and cut-off shorts available in various washes. The campaign features Swanepoel modeling the collection and was shot by renowned photographer Russell James.
A spokesperson for the charity said: 'A big thank you to Candice Swanepoel and Mother Denim for their generous support and this wonderful opportunity… Also, a big thank you to all who purchase pieces from this gorgeous collection for helping us to raise the funds we need to eliminate HIV/AIDS in children and keep their mothers alive.'
They continued: 'As a child of South Africa herself, Candice understands the importance of creating an HIV-free generation and improving the health and wellbeing of HIV-positive mothers…. The support generated will empower more mothers living with HIV, providing them with lifesaving education and support so they seek medical care early in their pregnancy, adhere to life-saving medication, and stay in treatment for optimum health outcomes.’
Mother was founded in 2010 by designer Tim Kaeding and Lela Becker. Famous for its super-soft fabrics and irreverent attitude, their boutique is a made-in-L.A. brand. The collection is available from Mother.com as well as from selected boutiques including Stylebop.com.