Burberry CEO Angela Ahrendts is trading in trench coats for iPads as she’s leaving the luxury brand for a position at Apple.
Angela has worked with Burberry for eight years. In that time she’s transformed it into a digital-savvy brand that embraces social media, live-streaming catwalk shows before anyone else. She’s also increased Burberry’s market value from £2.1billion to £7billion. So it’s easy to see why she caught Apple’s eye.
Angela will become Apple’s senior vice president for retail and online stores in April 2014. She’s not the only fashion insider who has been appointed by the world’s most valuable brand. Former CEO of Yves Saint Laurent, Paul Deneve, has also joined the team, fuelling rumours that Apple wants to expand into ‘wearable computing’
Christopher Bailey will take over as CEO at Burberry while also retaining his role as chief creative officer. Although some have speculated whether Burberry will remain stable after Angela leaves, Ahrendts is confident about the company’s future: ‘Burberry is in brilliant shape. I am confident that Christopher, as one of this generation’s greatest visionaries, will continue to lead Burberry to new heights.’
Earlier this year Angela was named the highest-paid person in corporate Britain and her salary will increase once she moves to Apple. We love it when powerful women make waves!
What do you think of her new job?
Image via ibtimes.com