Angry Pink Is The New York Fashion Week SS18 Hair Dye Trend You Need To See

Part pastel, part badass – ‘angry pink’ is your new NYFW obsession.

Bubblegum, rose gold, millennial – when it comes to pink hair we thought we’d seen it all.

But, boy, were we wrong.

Making her pink hair debut at Alexander Wang’s SS18 street party, previously bleach blonde model Stella Lucia Deopito had a custom pastel ‘do like nothing we’ve ever seen before.

@stellaluciadeopito #WANGSS18 #WANGFEST #NYFW

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Coining the dusky lilac look, ‘angry pink’, legendary hair colourist and Redken’s Global Colour Creative Director Josh Wood was backstage at NYFW creating the four colour mash up from scratch.

Using a unique layering method to create the multi-dimensional colour, Wood mixed four shades of dye: bleached white, grey, violet and pink to nail the specific pink hue.

If you just apply colour atop bleach it looks flat,’ explains Josh; ‘The key to this shade is the base undertone of grey, a top coat of rosé and the final application of Redken City Beats semi-permanent dye to create multi-dimensional colour.

‘This layering technique is what makes the colour look more expensive than your standard pastel tone. It gives it more weight.

‘It’s Berlin, and a little angry’, said Wood of the 90s Kate Moss-inspired dye job that took no less than eight hours to perfect.

‘Alexander [Wang] showed me exactly what he wanted,’ Wood told The Cut. ‘It wasn’t a rose pink, it was a violet-y fuchsia pink.’

pink hair alexander wang nyfw

NEW YORK, NY – SEPTEMBER 09: A model walks the alleyway wearing Alexander Wang during Wangfest on September 9, 2017, in New York City. (Photo by Thomas Concordia/WireImage)

A grunge nod to the millennial pink trend that’s taken 2017 by storm perhaps?

More badass than its previous sugary sweet incarnations, Wood went on to describe his blush-hued hair creation as ‘glamorous angst. It’s a colour that can’t be created by nature. There’s something almost manufactured about it, it’s a brave colour.’

Cool colour is nothing without great styling to back it up, which is where backstage mastermind Guido comes in. To create a natural, relaxed wave that looked as though he hasn’t been there working his magic, Guido employed three things.

fashion week pink hair guido palau

Guido Palau | Instagram

First, he gave hair a little grit with a little Redken’s No Blow Dry balms (there are three to cover different hair types), before moving onto an old-school 80’s technique of diffusing the hair with GHD’s Air Hairdryer and scrunching up the hair in sections to add a little body.

Finally, and this is crucial if you haven’t got a natural texture akin to Kate Moss (aka us), he added definition and movement with GHD’s Classic Curl Tong. The key? Bend the hair in different directions for an undone finish.

With statement colour and laid back hair styling, simplistic makeup wins. Backstage, Diane Kendal used the new Nars Orgasm After Glow Lip Balm and Loose Powder (out 2018) to bring a healthy flush to the skin that was more polished and groomed than glam. Skin is important here, so spend time prepping with skincare products and it will make your life (slash the makeup you apply on top) much easier.

Colour, styling, make-up, if there’s one beauty take away from this season’s Wang show, it’s whatever you do, just make sure you own it.