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DON’T LOVE MR PRICE?

14 Jun 2012
Comments: 2
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You will after seeing their new range! Tomorrow sees the launch of the latest Project limited-edition range by Mr Price’s super-talented super-trendy designer and ELLE favourite Amber Jones. Its name? Edie & The It-girls. The idea? It’s girly prints and sixties-inspired.

Meanwhile Amber let us in on the thinking behind the designs: ‘I was really fascinated by sixties It-girls like Edie Sedgwick and Penelope Tree. Their brand of off-beat cool still has a massive impact on fashion decades later. Part of what I find so fantastic about them is that their style was never obvious or affected.’

Expect dresses with drop-waists, cropped trouser suits with retro prints, A-line jackets and oversized mannish coat-igans. How can you not fall in love with any of it.

Melton cape, R299.99

Boxi jacket, R189.99

Cigarette pants, R129.99

Sunglasses, R39.99

Melton coat, R299.99

Knit tunic R119.99

Chunky cardigan R189.99

Drop waist dress, R129.99

Fashion top, R89.99

Melton cape, R299.99

Peplum tee, R69.99

Sunglasses, R39.99

T-bar R179.99 (only available in stores from 25 June)

 

Glitter pumps, R99.99

Wedges, R189.99

Drop waist dress, R129.99

Edie & The It-girls will be available while stock lasts but believe us, if her previous launches are anything to go by, you need to get there early to get it at all.

Click here to find a full list of stockists.

 

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Thandy on 6/15/2012: OMW!!! LOVE LOVE LOVE!!! I know I will get myself a few of these items and glitter pumps! TOOO CUTE!
Zaamissbowtie on 6/15/2012: I am really coveting those pumps!