Model Adeola Ariyo has been unveiled as a new brand ambassador for Elizabeth Arden in Africa. The 28-year-old will represent Visible Difference, Skin Illuminating and foundation brands across the continent.
‘What stands out for me about Adeola is that she truly represents the Elizabeth Arden brand. She is the best choice for the beauty house, because she embodies incredible beauty and substance. Adeola is well travelled and truly committed to young women on the African continent. She is sincere and authentic, and what shines through is that she is here to represent African women and educate us about beauty and what beauty means today,’ says ELLE editor, Jackie Burger.
With this appointment, beauty powerhouse Elizabeth Arden is growing its footprint in Africa. ‘Expanding into Africa is an exciting venture for our brand. It’s an opportunity to really celebrate African beauty,’ says Corne Nel, Managing Director of Elizabeth Arden in Africa.
Adeola follows in the footsteps of former Elizabeth Arden face, South African beauty Lerato Moloi, whose first fashion editorial was with ELLE. The South African beauty is also known for sparking international debate on the use of underweight models in the industry, as well as bringing to light the growing concern of African women to be thin. As the first black face of Elizabeth Arden, Lerato worked on dispelling the myth that UV protection is not essential for women of colour.
Adeola hails from Lagos, Nigeria but has a mixed heritage, born to a Ghanaian mother and Nigerian father. She was first discovered after participating in the continental model search Face of Africa in 2005, where she was a top five finalist. Adeola’s modeling career began at the age of 13 in London. She has since walked the runway at London Fashion Week, Arise Fashion Week in Lagos, Johannesburg Fashion Week and Cape Town Fashion Week.
‘Elizabeth Arden is committed to the belief that “To be beautiful is the birthright of every woman”. As a company we want to celebrate each woman’s unique beauty through individuality, diversity and original expressions of beauty,’ remarks Nel. ‘Adeola has all of these qualities, and as a prestige beauty brand we wanted to choose a spokesperson that African women could identify with,” he adds.
‘Being chosen as an Elizabeth Arden Brand Ambassador in Africa is an incredible honour,’ says Adeola. ‘Elizabeth Arden herself was an entrepreneur, a women’s advocate and champion for holistic beauty, inspiring women all over the world. I’m proud to be associated with a brand that embodies such important values.’
What do you think? Is Adeola a good fit for the beauty house? Leave a comment below or tweet us @ELLEMagazineSA