Exploring the inspiring story behind a well-known family business based in Joburg city centre brought as much insight on entrepreneurship as it did on personal style by Themba Mbuyisa
For this image, I worked with the Chandiyamba family, owners of the brand It’s A Lifestyle HC that offers customised accessories, clothing and a home range made of African fabric. The shoot took place at Fruitcake Vintage, a store located at Fashion Kapitol in Joburg city centre. Jamakazi Thelejane and Sthembiso Mngandi are the store’s co-founders, and Sthembiso also styled the shoot.
I was inspired by the idea of entrepreneurship, how everyone in the Chandiyamba family supported eldest sister Dalisto when she started the company. Together, they have found a way to fight some of the crucial socio-economic challenges we are facing today. If we instil the message of support and entrepreneurship from an early age, especially within a family, I believe great things are bound to happen. This image is one of incredible energy and togetherness.
This article originally appeared in the August 2016 issue of ELLE South Africa.